Website Strategy, Insights and Advice for Small Businesses
Learn What to Embrace and What to Avoid
in Today's Technology
Straightforward advice, technical breakdowns, and honest industry truths to help maximise your visibility and minimise your vulnerability - no matter the size of your business.
Why "We'll Get You on Page One of Google" is ALWAYS a Scam
You’ve seen the ads. Often AI slop. "We’ll get you on page one of Google in 3 days!" Every single one of them is a SCAM. Here is how these cowboy "agencies" game the system with ad tricks, harmful search terms, and risky black-hat spam that can get your business penalised or banned entirely from search results.
Four Businesses. Four Different Ways of Being Invisible Online.
Most business owners assume their website is doing its job because it's live and looks fine. But “invisible” online doesn't look the same for every business. Meet four business owners, each dealing with a completely different version of the same problem, and find out which one might be yours.